If you run a business, you probably already know you should build a mobile app. A mobile app can benefit your business in many ways including:
- Keeping your brand at the forefront of your customers’ minds
- Enhancing brand recognition and development
- Making things easier or more fun for your customers
With benefits like these, and especially since building apps is more affordable than ever with providers like BuildFire, there’s no excuse not to have one.
But, have you thought about who you’re going to target?
It turns out, creating a mobile app for kids is a great idea. Here are three reasons why your business should consider building an app for children.
It Can Make Your Business Money
At the end of the day, the best reason to create a mobile app is that it can make your business money. Although it may seem unlikely that an app geared towards children will make your business plenty of dough, it definitely can.
Even apps that don’t cost money can make plenty of cash. Believe it or not, but some free apps can actually make thousands of dollars a day on ads and marketing!
This is important because children don’t usually have the means to pay for their own apps. If they’re able to download the app for free, more children will be able to download it without asking their parents while you still rake in plenty of green.
Educational Apps Are Hot
Free apps can make you money, but there’s no disputing the fact that it’s even better if you can charge for your app. However, parents are the gatekeepers to the bank account. Since parents are the ones paying for the apps, you need to create an app that appeals to parents.
Enter the educational app.
Educational apps are huge. They’re so big that it’s estimated that nearly 80 percent of all the educational apps on the market are geared towards children.
Create an educational app that is related to your business and not only can you get parents to buy it, you may be able to get educators to buy it as well.
Apps Are Used by Children of All Ages
It may be true that professionals recommend no more than two hours of screen time per day for children, but that isn’t keeping kids away from their cell phones and tablets. Kids of all ages are spending hour after hour on their devices each day. As a matter of fact, even children in kindergarten are meeting the quota in school, then coming home to spend more time in front of a screen.
Whether good or bad, it’s a huge opportunity for businesses that are willing to put in the time, money, and effort to create mobile apps for a wide range of ages.
If your business is thinking about creating a mobile app, consider creating an app for the little ones. Not only will it give your business a new marketing angle, it can actually make you a lot of money!